A Practical Infrastructure Series for Folk & Heritage Artists
Own your audience. Organize your outreach. Get paid online.
- If social media disappeared tomorrow, could you still reach your audience?
- If a presenter emailed you today, could you track and follow up professionally?
- If you wanted to host your own ticketed concert next month, could you build and price it confidently?
- If an audience member wanted to support your work, could you offer a one-click payment link without apology?
DIY Digital is a four-part workshop series designed to help heritage artists build simple, sustainable digital systems — without becoming tech experts.
Who This is For
DIY Digital is for:
- Solo singer–storytellers ready to define audience, outreach, and digital systems
- Instrumentalists and trad players stepping into leadership or collective identity
- Newly forming bands and small ensembles seeking clarity around roles, audience focus, and sustainable practice
- Artists with repertoire and performance experience who want systems that support consistent engagement, bookings, and audience growth
- Artists who want to translate festival visibility into year-round opportunities
Solo artists, duos, trios, and small ensembles are all welcome — and ensemble rates apply when 2–3 members from the same group enroll together.
You do not need advanced tech skills.
You need clarity and structure.
The Four Workshops
I. Own Your Audience: Email Foundations for Folk Artists
Your mailing list is your most valuable digital asset. In this workshop, you will:
- Activate your selected email platform
- •Draft or revise a simple landing page
- Create a 3-email welcome sequence
- Commit and publish your work to the group
- Learn about ethics and compliance for contact information
- Explore ethical and minimalist use of AI tools
You will leave with:
- An active email platform
- A published or draft landing page
- A structured welcome sequence
- An Ethical Use Charter for contact information
- An AI Transparency statement and badge for your work
Optional Add-On: Inbox Clean-Up Co-Working Group
Reset to Inbox Zero with a 60-minute follow-up where you work live to declutter your inbox while Lynn coaches the cohort in breakout sessions.
II. Relationship Discipline: CRM & Touring Outreach
If you don’t track relationships, you lose them. In this workshop, you will:
- Build a simple Google Sheets CRM
- Track venues and presenters
- Create outreach email templates
- Schedule follow-ups strategically
- Map a quarterly touring plan
- Learn about ethics and compliance for contact information
- Explore ethical and minimalist use of AI tools
You will leave with:
- A functional CRM
- 10 target venues entered
- A professional outreach template
- A follow-up system
- An Ethical Use Charter for contact information
- An AI Transparency statement and badge for your work
III. Ticketed Zoom Concerts: Design, Price, & Deliver
You can host and monetize your own performances. In this workshop, you will:
- Compare ticketing platforms (Eventbrite, Zeffy, Stripe, etc.)
- Calculate break-even attendance
- Design tiered pricing
- Set up Zoom professionally
- Create a run-of-show document
- Build post-event follow-up emails
- Learn about ethics and compliance for contact information
- Explore ethical and minimalist use of AI tools
You will leave with:
- A ticketed event blueprint
- A break-even calculation
- A run-of-show template
- A post-event email draft
- An Ethical Use Charter for contact information
- An AI Transparency statement and badge for your work
IV. Sustainable Support: Tip Jars & Patron Platforms
How can your audience support you consistently? In this workshop, you will:
- Set up a digital tip jar
- Compare and select a patron platform
- Design simple membership tiers
- Avoid overcommitting
- Build a 90-day support strategy
- Learn about ethics and compliance for contact information
- Explore ethical and minimalist use of AI tools
You will leave with:
- A live tip jar link
- A defined patron model
- Draft membership tiers
- A sustainable support plan
- An Ethical Use Charter for contact information
- An AI Transparency statement and badge for your work
Frequently Asked Questions
Do I need technical experience?
No. This course is designed for non-technical artists.
Do I have to take all four workshops?
No. Each stands alone. The full series provides the strongest foundation.
Will I get templates?
Yes. Templates are provided for CRM, outreach, ticketing, and patron tiers.
Is this only for emerging artists?
No. It is appropriate for any heritage artist seeking better digital structure.
Can my band get a group rate?
Yes, ensemble rates are available to work on a shared infrastructure plan.
How can ensembles get the most out of this series?
- Assign a designated note-taker
- Agree on shared goals
- Establish clear ownership of each system (logins, &c)
- Share CRM and email list duties
- Align on next steps after the series
Ready to Build Real Infrastructure?
Stop improvising your digital life.
Start building systems that support your art.
What Makes DIY Digital Different
This is not generic creator advice. It is designed specifically for:
- Folk musicians (both singers and instrumentalists)
- Heritage storytellers
- Library and museum performers
- Artists who value context and depth
We focus on:
- • Simplicity over complexity
- • Sustainability over app and platform hype
- • Systems over hustle
- • Long-term relationship building
Pricing
Each workshop may be taken individually.
- Single Workshop: $125
- Ensemble Workshop (2-3 from same group): $225
- Full Series (All Four): $395
- Ensemble Series (All Four): $695
- Inbox Clean-Up Co-Working Group Add-On: $25
The full series sets the foundation for a complete digital infrastructure for a heritage artist. A few bookings with your new systems can offset this cost.
Payment plans available upon request. Scholarships available.
Outcomes
By completing the full DIY Digital series, you will have:
- An active email system
- A working CRM
- A ticketed online event framework
- A tip jar and patron model
- Ethical data and AI use charters
You will not just understand these systems.
You will have built them.
What Clients Say
Artists
I was despairing over how to reach my audience when the pandemic began. Lynn immediately saw the opportunity that presented itself and I have to commend her for that. The Mermaid’s Tavern hosted my first online concert and it was a lot of fun. But more importantly, it gave me some hope about how to adapt during the crisis.
–Matthew Byrne, Newfoundland
Organizations
“When the Folk Song Society of Greater Boston was forced to cancel an in-person house concert, Lynn Noel and Digital Heritage Consulting came to the rescue. In just a few days, Lynn created a virtual house concert experience. It was the performer’s first time doing a virtual concert – it was FSSGB’s first time hosting a house concert – so much could go wrong!
But Lynn nimbly guided all of us through communication and technology challenges, with the result that four times as many people were able to enjoy the concert. It was such a success that a month later, FSSGB called upon Lynn’s expertise once again to assist another performer to broadcast a virtual concert from his home, with the result that ten times as many people attended!
Lynn is a professional – with the level-headed clarity of a technician and the flexible creativity of a performer, she comprehends the virtual experience as a whole, which brings about a fulfilling experience for everyone – performer, host, and audience.”
-Lynn Feingold, President, Folk Song Society of Greater Boston